AI and Content Marketing: A Power Duo for Success

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Wondering how to scale your content marketing and boost campaign performance? Artificial intelligence can help in a number of ways. Click to learn more!

ai-and-content-marketing-a-power-duo-for-success

Wondering how to scale your content marketing and boost campaign performance? Artificial intelligence can help in a number of ways. Click to learn more!

How AI Helps Improve Content Marketing Performance

Artificial intelligence is an advanced technology that can have a wealth of benefits in different niches and tasks. It already revolutionized business operations in different dimensions. And it seems like using AI for content marketing also has quite a lot of potential perks and can greatly improve your campaigns’ performance.

What is AI in Content Marketing?

Artificial intelligence is basically a machine-based intelligence thought to be similar to a human one and capable of performing multiple tasks.

In marketing, this technology is used to collect and analyze large sets of data, make informed predictions, and receive valuable suggestions on how to create, optimize, and promote copy that will resonate with your target audience.

Implementing AI content marketing requires using specific software and tools that leverage the power of artificial intelligence to help businesses solve a variety of daily tasks. Continue reading, and we will tell you how it can help the process!

How AI Improves Content Marketing

Helps in Brainstorming Ideas

Regardless of your niche, delivering resonating brand copy requires an ongoing generation of new ideas that can help you get noticed by your target audience and convert more prospects. Needless to say, coming up with plenty of brilliant ideas on your own can be somewhat draining. After all, sometimes, you might just feel a lack of inspiration. Luckily, AI-fueled content marketing tools can help.

Generative AI content marketing solutions can provide you with a wealth of compelling ideas in seconds. Artificial intelligence can analyze your competitors’ sites, as well as books and other sources of information, to generate lots of topics that you can use in your strategy.

Helps You Rank Higher

The role of search engine optimization (SEO) is nearly impossible to undervalue. SEO is a cost-effective way to promote your copy and get it right in front of your audience. However, SEO is never a simple, linear process. It’s an ongoing and complicated commitment that consists of many routine tasks. So that’s where AI tools can also be of a lot of help.

SEO solutions powered by artificial intelligence can help you handle a bunch of tasks. For example, the AI SEO content generator by SE Ranking analyzes competitor data from search engine result pages (SERPs) and provides you with helpful ideas for copy topics, optimized outlines for your articles, effective headings, and even full drafts for your topics, matching the needed requirements and length. Hence, this tool can help you craft better articles that take higher positions in SERPs.

Improves Your Research

As you already know, when promoting a brand through compelling copy, you have to rely heavily on research. To make your campaigns work great, you need to know nearly everything about your niche, competition, and customers. It takes plenty of research, data analysis, and results interpretation to draw valuable insights for your campaigns, and this is one more reason to leverage AI for content marketing.

Artificial intelligence can be irreplaceable for researching and analyzing large volumes of information for nearly any purpose. For example, AI tools can be used for thorough competitive analysis, keyword research, and many other tasks.

Can Predict Customer Behavior

Your content strategy should be informed by customer data, such as needs, interests, and behavior patterns. Of course, if you want your copy to really resonate and convert. And this is one more benefit AI content marketing can offer you.

By leveraging predictive AI tools, you can process huge chunks of customer data, draw invaluable insights into your target audience’s needs in real time, and oversee their future behaviors. For your strategy, this could mean more data-driven decisions that can help you personalize your copy to your customer journeys and their different stages.

Allows to Automate the Processes

Intelligence automation isn’t a new concept. It’s there to enable businesses and professionals to put their daily operations on autopilot and thus boost productivity and efficiency while cutting down on costs.

Automation is one of the features of AI content marketing. It’s there to help you get rid of repetitive tasks and focus on the creative side of your operations.

Allows to Scale Your Efforts

Thanks to its ability to assist in idea generation, SEO, research, informed behavior forecasting, and, of course, automation of repetitive tasks, artificial intelligence can indeed help you scale your efforts. It can help you get more tasks done with less effort and in less time while helping cut down costs and ensure greater accuracy in your campaigns.

Some effective AI-powered scalability practices to try include:

  • Standardize your content marketing strategy and keep up with your standards by automatically generating guidelines and templates.

  • Leverage AI to repurpose your old copy into other formats (e.g., podcasts, social media publications, etc.) at a glance. For example, you can turn your copy into an Instagram post, boost it, and thus gain more traffic.

  • Use the artificial intelligence’s user data analysis capability to ensure personalization at scale.

  • Monitor, manage, and optimize large volumes of copy easily while also receiving personalized suggestions on what you can improve to drive more engagement and conversions.

Tips for Using AI Content Marketing to Get the Best Results

Since the first AI tools became publicly accessible, quite a lot of people started overusing them, which didn’t bring the desired result. In case you’re wondering why this could happen, the answer is that you can’t just leverage any automation or content creation tools thoughtlessly and expect quick results.

Instead, you need to use all tech innovations wisely. Here’s how to do this:

  • Maintain human oversight when using AI. When using artificial intelligence for collecting and analyzing data, conducting research, or generating ideas, you should never trust the machine 100%. Maintaining human oversight can give you a chance to tap into more creative solutions that a machine can’t come up with.

  • Integrate your personality into AI copy. One of the most common ways to use artificial intelligence for copy is to generate ready-made articles with the help of content creation tools. While this can greatly save you time, you should always add a human touch to every generated piece. Otherwise, you risk losing your unique personal or brand personality.

  • Highlight your first-hand experience and expertise. Whether you’re generating topics and full pieces of copy using AI tools, don’t forget to add your unique experience to it at all times. Personal expertise can help you convey authority and credibility, hence increasing the trustworthiness of your copy and business as a whole.

Conclusion

AI in marketing can have numerous applications and bring you quite a lot of benefits. As you now know, advanced technological solutions can come in handy for:

  • Research;

  • SEO;

  • Prediction of customer behaviors;

  • Automation;

  • Scaling.

And that’s just the tip of the iceberg. We believe that as this technology evolves with time, its applications in content marketing can become even more beneficial and refined. Still, when you leverage tools like this, it’s important to maintain a human touch in order not to lose connection with your audience.