Why does Instagram Change the Color of my Picture?


Many Instagram users grapple with the question, "Why does Instagram change the color of my picture?"


Are you an avid Instagram user who takes pride in your carefully curated shareable moments, yet often becomes frustrated when the vibrant colors in your pictures seem to lose their essence after posting? You are not alone in this struggle.

Many Instagram users grapple with the question, "Why does Instagram change the color of my picture?" In this blog post, we'll unravel the mystery behind Instagram's color altering process, delving deep into the Instagram algorithm, and present tips to prevent your photos from losing their original aesthetic charm.

Combining insights from social media experts, interviews with seasoned Instagram users, and technical details straight from the source, we'll help you understand and overcome this color-changing conundrum, so your Instagram feed could look exactly how you envisioned it. Get ready to dive in and reclaim the true colors of your Instagram narratives!

Reasons behind Instagram altering photo quality


In the visually dynamic world of Instagram, the quality and aesthetics of your photos are vital in capturing the attention of viewers. However, have you ever noticed that the vibrant, crystal-clear image you shot displays hues on Instagram differently? Is the platform altering your photo quality and colors? 


In our quest to create the perfect post, it's necessary to understand the workings of the Instagram platform. This article delves into the various reasons behind Instagram altering photo quality, from compression algorithms and resolution limits to aspect ratios, formatting nuances, the impact of excessive editing, and even the device you're uploading from. 


Let's uncover why Instagram changes the color of your pictures, and how to best navigate these challenges.

Explaining the compression algorithm used by Instagram

Instagram employs a compression algorithm to reduce the file size of uploaded images. This reduction in size allows the platform to save storage space and enables faster loading of its content. However, the downside of this compression is that it can compromise the quality of photos, resulting in altered colors or a slight loss of noticeable detail.

The role of resolution in photo quality on Instagram

The resolution of an image refers to the number of pixels it contains. Higher resolution images possess more details, but they also have larger file sizes. Instagram sets a maximum resolution limit for uploaded photos, which may require the resizing of large, high-resolution images. This resizing process can impact the image quality, potentially altering its colors or causing pixelation.

Understanding aspect ratios and their impact on image quality

Aspect ratios are the proportions between the width and height of an image. Instagram supports specific aspect ratios for its posts, such as 1:1 (square), 4:5 (vertical), and 1.91:1 (horizontal). If a photo doesn't meet the platform's supported aspect ratios, the image is cropped or resized automatically, which can lead to a loss of quality, distortion, or color discrepancies.

Formatting differences and their influence on Instagram photos

Image formats like JPEG and PNG also play a role in photo quality on Instagram. JPEG images have a smaller file size due to their lossy compression, and Instagram tends to favor this format. However, the continuous resizing and compressing of JPEG image files can degrade the quality further. In contrast, PNG files are lossless, but they may also experience quality issues due to Instagram's compression algorithm.

The effects of over-editing on photo quality

Excessive editing of photos using filters, presets, or adjustments can lead to unintended alterations, such as color changes or loss of detail. Over-editing might amplify the impact of Instagram's compression algorithm, causing photos to appear significantly different than intended.

Uploading images on various devices (desktop, Android phone, and iPhone) and their impact on quality

The device used to upload images to Instagram can also affect photo quality. Desktop uploads may retain better image quality than mobile devices because there is more processing power available to handle the resizing and compression. On the other hand, Android and iPhone devices may experience slightly different levels of quality due to dissimilarities in their image processing algorithms. Choosing the best device for your optimal photo quality on Instagram is essential.

Solutions for Preserving Photo Quality on Instagram

Preserving the original photo quality on Instagram can sometimes be challenging due to the platform's compression and resizing techniques. However, there are ways to counter these interruptions and enhance the quality of your uploaded images.

Importance of Using the Right Resolution

Maintaining the right resolution is crucial for retaining the original quality of an image. Instagram's preferred resolution for square images is 1080x1080 pixels. For portrait and landscape images, the optimal resolutions are 1080x1350 and 1080x566 pixels, respectively. Sticking to these resolutions helps in making sure your images don't get altered during the upload process.

Choosing the Appropriate Format (JPEG or PNG) for Instagram

Choosing the right format for uploading your image to Instagram is essential. While PNG images have a lossless compression that retains image details, Instagram converts these into JPEGs platforms. Therefore, right from the beginning, saving your images in JPEG format can bring better results as it allows the image to withstand some of the changes that Instagram applies.

Avoiding Over-editing

Abstaining from over-editing your images can benefit their quality on Instagram. Superfluous applications of filters, changes to contrast, saturation, and other photo settings can deteriorate the image’s quality and alter the original colors. The key here is to keep your edits subtle and to remember that sometimes less is more.

Utilizing Third-party Apps for Better Photo Quality (Lightroom, VSCO, Snapseed)

Several third-party apps like Adobe Lightroom, VSCO, and Snapseed can help preserve photo quality. These apps provide professional editing tools to enhance images without distorting their quality, ensuring that the original aesthetic of the image remains intact even after uploading to Instagram.

Uploading from a Computer for Better Image Quality

The device you use to upload your photos to Instagram can significantly influence the image quality. If possible, consider uploading your images from a computer, as they have more processing power to handle image resizing and compression. This extra power could result in better image quality compared to photos uploaded from mobile devices.

Using these strategies can help you maintain and even improve your photos’ quality as you share them on Instagram. Enhanced photo quality leads to more engaging content, attracting more viewers and interactions on the platform.

The Impact of Instagram on Photo Quality in Stories

In the realm of social media, Instagram has carved a unique niche for itself focusing primarily on visual content. One notable feature that contributes to its success is Instagram Stories. With millions of active users sharing moments of their lives through Stories, the importance of photo quality cannot be understated. This article explores the impact of Instagram on photo quality in Stories, differences in photo quality, and tips for improvement.

Understanding the Differences in Photo Quality on Instagram Stories

Photo quality in Instagram Stories can be influenced by several factors:

  • Compression and resolution: Instagram compresses image files to lower their size, which may result in a loss of resolution and quality. Image compression can be higher in Stories compared to regular posts, as they are ephemeral and disappear after 24 hours.
  • Platform variations: Viewing Instagram Stories on different devices or operating systems may also lead to variations in quality. Image quality may differ between the app and Instagram's web platform, as well as on iOS and Android devices.
  • Upload source: Uploading photos directly from your phone's gallery or camera roll may result in a lower quality compared to using the Instagram camera, as image files may be compressed further during this process.

Tips for Improving Photo Quality in Stories

Using Instagram's Camera

To enhance photo quality, you can rely on Instagram's built-in camera. It's specifically designed for the platform, ensuring that the photos you take meet the app's standards for quality and resolution. Follow these tips to get the best outcome:

  • Use the native Instagram camera to capture images directly in the app. This ensures optimal resolution and compression.
  • Turn on the High-Quality upload settings in your Instagram app. Go to Settings and Privacy > Data Usage and Media Quality > Upload at highest Quality. This will enable high-quality processing for your images and minimize compression.

Why does Instagram Change the Color of my Picture - Settings

Why does Instagram Change the Color of my Picture - Settings & Privacy

Why does Instagram Change the Color of my Picture - Data Usage and Media Quality

Why does Instagram Change the Color of my Picture - Upload at highest Quality

Leveraging Third-Party Apps

Additionally, you can use third-party apps to enhance your images before uploading them to Instagram Stories. These apps grant you more control over image quality and offer various editing tools and filters. Consider these popular photo-editing apps:

  • VSCO: VSCO provides a wide range of preset filters and editing tools, allowing you to fine-tune your images for optimal quality.
  • Snapseed: This user-friendly app offers professional-grade editing features and custom filters, which helps improve image quality before uploading to Instagram Stories.
  • Adobe Lightroom: With advanced editing options, Adobe Lightroom allows you to optimize image quality comprehensively, catering to both amateurs and pro photographers alike.


Instagram's dominance as a premier photo-sharing social network is uncontested. However, its tendency to alter colors of uploaded photos is a common concern among users. As we've unveiled in this blog post, this often results from Instagram's image compression algorithms, differences in image color profiles, and varied screen displays.

But you are not helpless. By taking measures such as sticking to Instagram's recommended aspect ratios, saving your images in the correct format (like JPEG), or even leveraging third-party editing apps, you can ensure the platform preserves the hue and saturation of your photos.

Remember, the passion for capturing moments and sharing them in their true light is what drives us all to Instagram. And while occasional color shifts can be annoying, with the right techniques, these glitches can be reduced significantly.

Thus, let's embrace Instagram for the creative outlet it offers us, navigate through its quirks, and continue to share vibrant snippets of our lives. Our images - in all their authentic pigments and tints – are our stories, and they deserve to be seen in their true clarity and color. Keep capturing, keep sharing, and most importantly, keep creating.