How does AdSense work?

Google AdSense is probably a word that most people on the internet know. The service from Google allows you to add a little code snippet to your website, place an ad banner and earn some money.

The system is quite easy: With Google Analytics and Google AdSense running on most sites on the internet, Google always knows where and what your browse on, and using complex algorithm can estimate who you are – down to the age and a ton of different interests. They are also able to detect which websites you have visited before, and will, therefore, be more aggressive with advertisements from that site. That's why, if you ever clicked on one of these horrible Wish ads, you will now receive them far more often.

The business with data is profitable: About 20% of Google's revenue (or $15 billion) comes from AdSense. It is said that around half of that is shared with publishers.

In order to make money with AdSense, you will have to have traffic. During regular times, the revenue you can make per 1,000 visitors is around $2. For different audiences, for example, technical audiences with higher usage of Adblockers or enterprise users with strict firewalls, this might be a lot lower.

How does Intravert work?

Intravert for the user looks a same – what we do is place advertisements on your website and help you earn money. However, Intravert is not an ad network. The advertisements that appear on your website are purchased through your website directly (by your own audience), and you have full control over what appears, and what doesn't.

Becoming more independent has its positives: You keep the majority of the money. It doesn't matter whether the ad is viewed 1,000 times or 100,000 times – the cost of an ad spot is decided by you and is independent of click numbers.

This is a sweet deal for your users as well: We don't collect any more data than how many times an ad was loaded and how many clicks it got – so the private data of your users are safe as well, we neither want it nor need it.

With our ad technology, ad blockers and firewalls are also not a problem anymore. Our ads are native, which means they are not ugly banners, but instead are loaded right into your sites HTML code, giving you the power to fully style the ads and fit them into the rest of your page design.

Making money by selling your own ads

Finally, let's talk about money. You already know that the RPM (revenue per mile / 1000 users) is around $2-$5, but how does it look like with Intravert ads? Our publishers make upwards of $8 per 1,000 users – one of our top publishers is even making upwards of $30 per 1,000 views!

But, is this a good deal for advertisers as well? In the end, as it sounds like, it costs more per 1,000 impressions to advertise through Intravert, than it would cost to do so through Google, right?

That's only partially true. First of all, Google itself is rumoured to take upwards of 50% of all advertiser fees. So whatever you put in as an advertiser, half of it goes towards Google, not pure ad impressions. Second, while our CPM (cost per 1,000 views) is a little higher on average, the average CPC (cost-per-click) is actually a lot lower, and the cost-per-click is what most advertisers are looking for. As an example, the average CPC price through Google is around $1-$2, our is around $1.20.

A higher CPM and a lower CPC means that more people who are seeing this ad are genuinely interested in it and click on it. That is a great thing for advertisers and should be a leading argument for publishers to convince advertisers to invest.

If you are running a community or a blog and you are looking to monetize, then Intravert could be one solution for you to look at!